Cultural Imperialism That Works
By now, you’d think that a beats and Bollywood synthesis would be the stuff of nineties cliche. Indeed, it most certainly is. Witness all of the lazily titled ‘Buddha Beat’-style anthologies issued by exotica imprints on the one hand, and the ‘sitar and bass’ records once the province of boutique ethno labels like Outcaste on the other.
Finding a copy of this new Madlib disc for only four bucks, I decided to make the plunge. When this kind of work is done right, absolutely nothing beats it. Luckily, my intuition proved correct. Sampling both film dialogue and music, with Beat Konducta India, the legendary Oxnard DJ takes the idiom in an entirely new direction.
What makes this record work is how it inverts the experience of world music. Instead of making the listener imagine they’re somewhere else, it helps you figure out where you already are. Like my block, where sometimes I can hear Bollywood soundtracks blasting out of an Indian restaurant, while cars idling in front pump out loud hip-hop as they wait for the light to change.