Pimping Product
One of the many responsibilities I ended up assuming at Tikkun was writing six 100 word book reviews which we always printed on the interior back page of each new issue. Titled Tikkun Recommends (my last TR can be found in the present edition – Jan/Feb 2007) the purpose of the section was to promote books and publishers that we felt ought to receive special consideration, above and beyond the publications we’d review in the Books section of the magazine.
I particularly enjoyed writing these reviews, because, as Tikkun‘s culture editor, there were always books I wanted to cover which we neither had the room nor the writers to tackle. As one of those many editors who wished they had more time to write, penning these short pieces always gave me something of an outlet for this frustrated desire. Having written numerous book reviews over the years – for the San Francisco Bay Guardian‘s Lit supplement and Punk Planet - this also allowed me to keep my review writing chops somewhat fresh.
The reason I mention all of this is because yesterday I wrote my first TR-style reviews for Zeek, the periodical that I recently joined as a contributing editor. As burnt out as I still am, it was nice to re-inhabit this style of writing, and push a few books which deserve attention. If you were to ask me precisely why I like to do these things, that pretty much nails it. There is so much excellent culture being produced right now – by writers, musicians, film directors, software designers, the works – that it feels almost like a categorical imperative to continue to support it all somehow.
This was always the modus operandi we worked with in terms of the bands and writers we covered when I was Punk Planet‘s associate editor. As a culture magazine, we channelled this ideological sensibility religiously, to a point that we treated our cultural coverage as though it were a political endeavor. By pointing our readers to productions that we felt were important, like many punks, we genuinely believed that we were creating some kind of cultural front out of which a better politics would emerge.
Upon sending out my reviews late yesterday afternoon, I recalled this political impulse and asked myself whether, ten years later, I still believed in it. “Yes,” I muttered to myself, giggling. “If only because I’m still being asked to write the same things I’ve always written.” Wondering if I was talking to them (and not myself), our two dogs got up from the carpet and started nuzzling my knees with their small furry heads, thinking that I was telling them it was time for dinner.
Currently in Rotation: Various Artists, Tectonic Plates (Tectonic Recordings/Baked Goods)




